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Brand Guidelines


The North Atlantic brand and identity is inspired by the heritage of a region and the power of its environment. These guidelines are used to enforce the proper use of North Atlantic's brand assets.

 
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Our templates

These are the templates for Pages, Keynote, Figma, and the other brand related assets.

 

Our identity

Inspired by the colors of the North Atlantic ocean after the storm, silhouettes of the Adirondack mountains, and the geometric forms of buildings.

 

Our typefaces

Serenity

Powerful, Natural, Clean

A versatile and elegant sans serif with a hint of Futura and a dash of Gill, but entirely its own design. Clear and legible in small sizes, refined and authoritative in larger sizes.

Open Sans

Accessible, Reliable, Global
A humanist sans serif font designed with an upright stress, open forms and a neutral, yet friendly appearance. It has excellent legibility characteristics in its letterforms.
 

Our colors

  Atlantic  #000F36 PANTONE 2768 C

Atlantic
#000F36
PANTONE 2768 C

  Adirondack  #606C7D PANTONE 431 C

Adirondack
#606C7D
PANTONE 431 C

  Pine  #FFC8A1 PANTONE 474 C

Pine
#FFC8A1
PANTONE 474 C

  Sky  #FFEFD8 PANTONE 7506 C

Sky
#FFEFD8
PANTONE 7506 C

  Breakers  #FFFFFF Opaque White

Breakers
#FFFFFF
Opaque White

Our tone of voice

 
 

Phrases we like

Moving the industry forward
Customer service driven
Innovation across products and services

Phrases we don't like

Communications in all CAPS

 

 

Using photos

North Atlantic has a variety of images to choose from.

 
 

Culture

bright
collaborative
innovative

Nature

landscapes
shelter
adventurous