Brand Guidelines

The North Atlantic brand and identity is inspired by the heritage of a region and the power of its environment. These guidelines are used to enforce the proper use of North Atlantic's brand assets.

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Our logo

North Atlantic has three different types of the logo: the wordmark and lettermark, the stamps, and the emblems. To best communicate North Atlantic's brand, each type has a specific function across digital, print, clothing, shelter, and transportation.

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Wordmark The wordmark is the primary logo to be used if there is ample space and the background is white.

Lettermark The lettermark is the primary logo to be used if there is limited space and the background is white.

Wordmark Construction The wordmark is perfectly centered and symmetrical. Inspired by the shape of rooftops, letters are cropped as allusions to shelter.

Lettermark Construction The lettermark is perfectly centered and symmetrical. This is the acronym for North Atlantic Corp., and the C's shape is cropped at the same angle as the letters in the wordmark.

Wordmark Whitespace Leave room for the wordmark to breathe. The lowercase C is used to define the margin.

Lettermark Whitespace  Leave room for the lettermark to breathe. The lowercase C is used to define the margin. — **Lettermark Whitespace** Leave room for the lettermark to breathe. The lowercase C is used to define the margin.

Stamp Wordmark The stamp wordmark is the secondary logo to be used if there is ample space and the background is dark, a texture, or an image.

Stamp Lettermark The stamp lettermark is the secondary logo to be used if there is limited space and the background is dark, a texture, or an image.

Stamp Lettermark, Alternative The stamp lettermark, alternative is the secondary logo to be used if there is limited space and the background is dark, a texture, or an image.

Emblem Construction  The emblem is dynamic and symbolic. Inspired by the different regions that North Atlantic shelters, the illustration can be swapped with new landscapes and buildings depending on the use. — **Emblem Construction** The emblem is dynamic and symbolic. Inspired by the different regions that North Atlantic shelters, the illustration can be swapped with new landscapes and buildings depending on the use.

Emblem Wordmark, New England The emblem wordmark is the tertiary logo to be used if there is ample space.

Emblem Lettermark, New England The emblem lettermark is the tertiary logo to be used if there is limited space.

Emblem, Alternative, New England The emblem, alternative is the tertiary logo to be used if there is limited space.

Emblem Wordmark, Stamp, New England The emblem wordmark, stamp is the tertiary logo to be used if there is ample space and requires a single color.

Emblem Lettermark, Stamp, New England The emblem lettermark, stamp is the tertiary logo to be used if there is limited space and requires a single color.

Emblem, Stamp Alternative, New England The emblem, stamp alternative is the tertiary logo to be used if there is limited space and requires a single color.

Emblem Wordmark, Boston The emblem wordmark is the tertiary logo to be used if there is ample space.

Emblem Lettermark, Boston The emblem lettermark is the tertiary logo to be used if there is limited space.

Emblem, Alternative, Boston The emblem, alternative is the tertiary logo to be used if there is limited space.

Emblem Wordmark, Stamp, Boston The emblem wordmark, stamp is the tertiary logo to be used if there is ample space and requires a single color.

Emblem Lettermark, Stamp, Boston The emblem lettermark, stamp is the tertiary logo to be used if there is limited space and requires a single color.

Emblem, Stamp Alternative, Boston The emblem, stamp alternative is the tertiary logo to be used if there is limited space and requires a single color.

Our templates

These are the templates for Pages, Keynote, Figma, and the other brand related assets.

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Our identity

Inspired by the colors of the North Atlantic ocean after the storm, silhouettes of the Adirondack mountains, and the geometric forms of buildings.

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Our typefaces

SerenityPowerful, Natural, Clean A versatile and elegant sans serif with a hint of Futura and a dash of Gill, but entirely its own design. Clear and legible in small sizes, refined and authoritative in larger sizes.

Open SansAccessible, Reliable, GlobalA humanist sans serif font designed with an upright stress, open forms and a neutral, yet friendly appearance. It has excellent legibility characteristics in its letterforms.